Getting Consumers to Download Online Without Their Knowledge

Let's focusing on researching how often people return to download online vide once they've tried it.  Then let's focus on those who download video uses devices that make it as easy as watching cable television.

ABI Research has released called Broadband Video and Web Television End-User Perceptions.  The report found that roughly half of consumers have shown no interest in downloading movies online.   Of course, there was a time I wasn't even interested in e-mail...but that's before I tried it.

Davis Freeberg makes the bottom line point that it's about offering consumers compelling offering.  Absolutely.  But then it's about getting consumers to try the service.  If downloading movies was as easy as watching them on cable, why wouldn't consumers do it?   That's what we need to keep in mind about all these discussions.  It's not about getting consumers to download online.  It's about making it so easy that consumers don't even think about the fact that they are downloading online.