Engadget has a good piece on Rob Drapers single IPTV channel called Single Malt TV (find it at http://www.singlemalt.tv/)
That's the beauty of IPTVs potential. It's not about getting unlimited channels but about getting unlimited TV content through the channels you want or one personalized Superchannel. I don't know how big the Single Malt TV audience is - though it's certainly addressing a decent size market - but if Rob Draper wants to produce it, then people can watch it without having to worry about whether their cable companies can offer it.
It's quite possible that as Cable companies adopt more Media Center type set top boxes that people will be able to subscribe both to core packages and then add on channels that come over the Internet. This is not much different than watching movies on TV through your CinemaNow channel on Microsoft's Media Center.
I think it's also great that consumer oriented blogs like Engadget are focusing more on IPTV. It's a strong sign that IPTV is coming into its own as a consumer technology.
Oh, and the best part for you HDTV fanatics? It's in 720p.
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